REIGN Storm Announced as Official Energy Drink of the Association of Pickleball Players (APP)

One-of-a-Kind Energy Beverage to Fuel World-Class Athletes

REIGN Storm, the leading zero-sugar performance energy drink, unveiled today their official partnership with the Association of Pickleball Players (APP) Tour, the first and only tour officially sanctioned by USA Pickleball.

The partnership between REIGN Storm and APP is set to finalize just in time for this weekend’s APP Sunmed Atlanta Metro Open, held at Spalding County Pickleball Complex in Griffin, Ga.

“We're excited to welcome REIGN Storm to the APP Family as our Official Energy Drink partner,” said Ryan McSpadden, APP Chief Revenue Officer. “Pickleball is a sport that truly brings the energy, and APP Tour events showcase that energy to the fullest - making REIGN Storm the perfect partner for our tour.”

REIGN Storm is a ZERO SUGAR, low calorie energy drink designed to give those with active lifestyles a guilt-free ‘better me’ energy surge. Offered in a 12oz slim line can, REIGN Storm is packed with a plant-based energy blend that helps accelerate metabolism while providing immunity support.

“The REIGN family is incredibly excited to be partnering up with the APP Tour,” added Dan McHugh, REIGN Storm Chief Marketing Officer. “This partnership will allow for new avenues to be created in fueling the best athletes in the world. REIGN Storm is dedicated to enabling all athletes to consistently be at their best.”