Pickleball just got a whole lot tastier! FULFIL, the protein bar that’s so good you’ll think it’s candy, announced that it will be teaming up with the Association of Pickleball Players (APP) as the official protein bar of the 2024 APP Tour.

This spring and summer, FUFIL is raising the bar for protein snacking with both professional and amateur pickleball players. Through the partnership, all those participating in the tour, including pickleball fans and even referees, have the opportunity to fuel up with FULFIL’s indulgent, satisfying 15 grams of protein in every bar.

“We’ve designed FULFIL to be so delicious you’d think it’s candy, but we swear, it’s a protein bar,” said Garrett Adrian, FULFIL brand manager. “That’s why our partnership with the APP felt like such a natural fit – pickleball is a sport that’s so fun but is a great way to stay active! Through our role as the official protein bar of the 2024 APP Tour, we’ll be giving the pickleball community a tasty way to fuel their play all year long.”

From April 3 to July 19, FULFIL will bring its eye-catching truck to APP Tour stops across the U.S. Featuring a pickleball skills challenge, photo booth, pickleball swag and of course, free FULFIL bars, the truck will up pickleball fans’ paddle skills and protein game. Truck stops, as part of the larger 2024 APP Tour, include:

• April 3-7: Delray Beach, Fla.
• May 7-12: Cincinnati
• May 21-26: New York City
• July 3-7: Southern Calif.
  

“Pickleball is all about fun, and that’s what the APP is serving up this year for our pros, amateurs and fans, alongside our partners at FULFIL,” said Tom Webb, Association of Pickleball Players chief marketing officer. “When we tried these protein bars for ourselves, we were blown away at how great they tasted, and we couldn’t wait to get our hands on more to satisfy our players during this year’s APP Tour.”

FULFIL bars – with rich, candy-like flavors including Chocolate Salted Caramel, Chocolate Hazelnut, Chocolate Peanut Caramel, Chocolate Peanut Butter and Triple Chocolate – can help be a decadent way to fuel pickleball lovers’ games and more with 15 grams of protein, 1 gram of sugar and 3 grams or less net carbs.

It’s a Candy Protein Bar

In addition to the truck stops, FULFIL is launching a creative campaign around the partnership called, “It’s a Candy Protein Bar”, with ads airing on major sports networks throughout the APP Tour season. The campaign will also have full paid media and organic social support.

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